Search Optimization Case Study, Construction Sales Leads Via Galleries of Completed Roofing Job Photos

Waco Weather Shield Roofing represents a geographic expansion for our exising client, Weather Shield Roofing of Bedford, NY.

As with most roofing clients, Waco Weather Shield needs to market itself to people living not only in Waco, the main city defining their service area, but in numerous smaller towns surrounding Waco. Since they have limited reference work in their new location, we decided to use as many photos from the old location as we could, and used locality names in the new area where possible. The trick here is that Texas doesn't look like Westchester county, New York, so for pictures that obviously do not represent Texas, it made more sense to remove place names.

Here are some where the picture didn't scream “not Texas” and so we felt we could include a locality name:

New Shingle Roof from Waco's top roofer
Beautiful New Cedar Shingle Roof, McGregor, TX
New Roof and Gutters for a home in Battle, TX in McLennan County
Chimney Leak repair in Ritchie, TX

In addition to the these lines which were normal in the original business, Weather Shield finds a roof cleaning service in Texas makes sense and helps people wanting to sell a home to present a more attractive house which sells quicker. A specialized service page was required to make that product visible on the company''s website.

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