the Rothschild Collection is a Los Angelese based company which manufactures furniture in classic styles - Rococo, Baroque, Empire - using artisans and hand crafing furniture designed to not only last for centuries and become antiques themselves, but to provide the kind of satisfaction that furniture made with mass production techniques from particle board simply cannot provide.

The site for the Rothschild Collection is new, so promoting it required a full array of techniques. Since this is a long term project, a blog was set up which could be maintained a little at a time over a long period. The blog was set up on Blogspot. Something I've discovered recently is that the automated editing and linking routines running behind the major blogging software suites tend to automatically confer page rank on the target site. In this case, the blog set up is Venetian Rococo Furniture one of the most interesting categories of reporduction furniture produced by Rothschild.

As with most of our projects, a target list was created to guide the writing of titles, text and links. The list consists of the hyperlink (fully qualified) to the page, and the words which not only accurately describe the furniture on the page, but which also have some likelihood of being searched.

Here are some samples of those targets:

• Dutch Baroque Lamp in Walnut and Gold with Silk Shade
• Baroque Mirror with Handcrafted Carved Wood Frame
• Italian Rococo Night Stand in Cherry
• Italian Rococo Night Stand in Walnut
• Hand Carved Italian Rococo Walnut Side Chairs
• Louis XVI Duchesse Brisee Armchair and Ottoman Set
• Louis XV Provinicial Red Oak and Cherry Coffee Table