Improving Response Rates with Forms on Each Page: Roofing and Siding Sales Leads Via Photo Gallery Pages, for the Norfolk Area of Virginia

Norfolk Area Roofing is a trade name for Clark Roofing and Siding, an exterior construciton specialty firm located in Chesapeake, VA, one of many towns located in the Tidewater area of Virginia which includes such better known cities as Norfolk, Suffolk, Hampton Roads, and Virginia Beach. As with other clients in roofing and exterior trades, Clark Roofing and Siding first contacted More Web Leads about our Roofing Sales Lead Generator program through referral from other roofers.

As we explained in other case studies, for example, the case study on, Medina Exteriors roofing companies need to market themselves to local markets. As with many More Web Leads clients, a photo gallery of before and after pictures of projects was suggested and implemented.

In almost every case, More Web Leads recommends the inclusion of a form on every page. However, web designers generally reject this notion and instead insist on building a single contact form. In this case however, the client decided that lifting the response rate was more important than any design considerations.

To see them in action, either proceed to the Norfolk Area Roofing Completed Projects page, and visit the pages there linked, or click directly from the links below. Note that where the pages run long, the form is repeated more than once on the page.

Certainteed Cedar Impressions siding, new windows and trim for a home in Gates County NC.
Painted standing seam steel roofing for a commercial roof project (auto mechanical business) in Virginia Beach.
Roof and siding for new construction - a home in Chicks Beach, Virginia Beach using GAF Timberline 30 architectural shingles in oyster grey for the roof and James Hardie Hardieplank color plus in wedgewood. Also with metal roof accents, a standing seam steel for the porch
A red painted standing seam steel roof for outstanding durability for this Northeasthern North Carolina home.
A complex roofing project for a residence in Harborview, Suffolk, Virginia features interlocking gables.
New roof and siding, Newport News, VA. Certainteed Landmark 30 shingles in a weathered wood blend for the new roof and sand colored Hardieplank fiber cement siding.


Consider using additional forms. The fewer clicks people have to make, the more leads will come in the door.

Are you ready to start getting more leads now?