Case Study, Roofing and Siding Sales Leads Via a Newly Made Website with Service Line and Photo Gallery Pages, for Central Ohio

Medina Exteriors is a Roofing and Siding specialty firm located in Medina, Ohio, a suburb located in the area between Akron, Ohio, Cleveland and Oberlin. As with other clients in roofing and exterior trades, Medina Exteriors first contacted More Web Leads about our Roofing Sales Lead Generator program through referral from members of the Prosult organization.

To succeed and grow, Medina Exteriors needs to market itself to people living not only in Medina, Ohio, the city in which the business is located, but across its entire service area. As with many More Web Leads clients, a photo gallery of before and after pictures of projects was suggested.

As a marketer, I am particularly fond of photo galleries of completed work for several reasons. In the first place, roofing companies often present material from manufacturers to show prospective customers a range of available material. However, most contractors actually use a subset of what is available, since, for example, certain shingle colors match well with certain siding colors, and with particular shutters, gutters, and so on. Material typically chosen for smaller homes, built in denser suburban neighborhoods might more often consist of the “value” lines of asphalt shingles, while larger homes, built on larger lots might feature metal trim accents, architectural shingles, wood shakes, or synthetic slate. Moreover, choosing the same roofing material for more than one concurrent or consecutive project might allow a contractor to obtain and offer to his clients a better price.

Another reason I like to use examples of actual work is that the pictures show the towns, cities and neighborhoods where a contractor typically works. If someone in those towns recognizes a home in a completed project - this serves as s sort of endorsement of the contractor's quality.

Finally, presenting before and after photo pairs can help a homeowner visualize the possibilities for their home. Sometimes a homeowner may know they want the exterior to be changed but cannot immediately tell what it is that bothers them and what the possibilities for change are. Showing a home with a much more beautiful exterior can help such a homeowner determine what could change on their own home.

The Medina Exteriors project photo gallery features eight before and after cases, demostrating the types of projects typical for them, including new roofing, new siding, home additions, finishing a basement and replacing worn concrete:

Siding and windows project: Medina, Ohio using Alside Charter Oak Dutchlap Ivy Color Siding and Alside Excalibur double hung windows
Roofing and siding home improvement project in Medina, Ohio 44256 utilizing Alside Charter Oak Energy Elite Insulation fitting Walnut siding, Alside white tilt in low e Excalibur windows and CertainTeed Landmark 30 Dimensional Shingles in Moire Black.
Bath, Ohio home project to replace wood shake roofing with Certainteed Landmark 30 dimensional shingles which look like wood but provide much enhanced fire safety.
The front porch sidewalk of this Medina, Ohio home was sinking in a subsiding soil. New fill material, reinforcement and concrete walks were required.
Exterior renovation project for a home in Medina, Ohio using Alside siding and complimentary Alside louvered merlot shuttersand CertainTeed Landmark weathered wood shingles.
Basement remodelling project in Medina Ohio - a finished basement room was created using Owens Corning brick veneer, new drywall, drop ceiling, casing and baseboards.
New siding and gutters for a home in Medina Ohio.
Home addition, remodelling project, Medina Ohio 44256: New master bedroom, sitting area, master bathroom, new siding and roof for the entire home.


In addition to helping Medina Exteriors plan this section which is very useful in attracting free, local search traffic to the site, More Web Leads also set up and manages a paid search campaign for this client. One important aspect, often overlooked in the creation of siding and roofing project photo galleries is the inclusion of strong calls to action. Remember, it is not enough just to get prospects to the page, you also have to convert them.

Are you ready to start getting more leads now?